FenekRally: Jordi Arcarons is the new ambassador

A conversation with the Spanish multi-time motorcycle champion, who brings his rally raid experience to support riders and enthusiasts: “FenekRally? A technical adventure, but above all, a human one.”

Since 1985, he has crossed dunes, deserts and thousands of kilometres of tracks all over the world. Today, Jordi Arcarons, former rider born in 1962, is the ambassador of FenekRally, the rally raid scheduled to take place from November 15 to 23 in Morocco. More importantly, he is a key figure for anyone looking to enter the world of motorsport. We spoke to the motorcycle legend about how the sport has evolved, the lessons learned in the desert and the message he wants to share with the next generation.

Jordi Arcarons

Jordi, how have you seen rally raid evolve over the years, both technically and from a human perspective?

It has undergone a huge transformation. When I started, back in 1985, rally raid was pure adventure: a compass, a roadbook, a trip meter, and off you went — alone in the African desert, riding stages that could exceed a thousand kilometres. The risk of getting lost was very real, and often no one knew where a rider was for days. Then came technology — first GPS, then tracking systems. Today, the organization always knows where each participant is, which has dramatically increased safety. The sport has become more technical, more controlled. Less of a “wild adventure,” but still full of genuine emotions.


Today you’re the ambassador of FenekRally. What motivated you to take on this role?

When I retired from racing in 2002, I decided I wanted to keep working to help others and share my passion for this sport. FenekRally is the perfect setting for that — it’s open to everyone, with a special focus on amateurs. I try to put my experience at the service of the riders, offering advice and support. I really enjoy helping those who are just stepping into this world.

What sets FenekRally apart from other similar events?

Its human approach. The organization is attentive to the needs of every participant. They guide you, support you, and make you feel like you’re part of something. The stages are varied — technical but manageable. It’s a rally that values inclusion and experience, not just performance.

What mindset should someone has when signing up for FenekRally?

A mindset focused on personal challenge, not rivalry. Rallying has a strong sense of camaraderie and solidarity. You need to respect your limits, listen to your machine, and prioritize safety. Anyone who finishes the race — and does so with balance — has won their own challenge. That’s the real spirit of rally.

What would you like to pass on to young riders and newcomers?

That rallying shouldn’t be a painful experience, but an exciting challenge. You have to learn to push yourself, adapt to the unexpected, and finish a stage with pride — even if it was tough. The message is this: participate, improve, and enjoy it. Rally raid is an inner journey as well as a race.

What advice would you give to someone dreaming of starting today?

Start slowly, step by step. Rally raid isn’t something you master in a day — it’s like a language: it takes time, practice, and consistency. It’s better to begin with smaller events, gain experience, learn how the roadbook works, and figure out how to manage difficulties. Most of all, don’t rush. Everything in its own time.

Is there a specific lesson the desert has taught you?

Yes, the desert does not forgive. If you’re not prepared, sooner or later you’ll pay the price. You have to anticipate situations, train, and check every detail — both your vehicle and your physical condition. Some problems can be fixed, others can’t, so the only way to handle them is to be well-prepared. That’s a lesson that applies to life too.

In your view, is rally raid still a real adventure today, or has it become just a technical sport?
It’s changed, yes, but it hasn’t lost its soul. Of course, it’s safer and more regulated now — but it still pushes you out of your comfort zone. It still tests you, forces you to grow, and challenges your limits. The spirit of exploration is still there, the thrill of discovery, and the connection with extreme environments. So yes, rally raid is still an adventure. A real one, just a smarter one, where preparation matters more than bravery.

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